Goldfields Strategic Marketing Plan 2005-2008
Read our Strategic Marketing Plan to find out about our objectives for Goldfields industry and product development and marketing activities.
The Goldfields Brand Marketing Guide
Find out about brand image and positioning the Goldfields region as a travel destination in the The Goldfields Brand Marketing Guide.
Marketing opportunities
The Goldfields Jigsaw Brochure
In December 2004 Goldfields Tourism produced the 8th edition of this powerful marketing tool. The Goldfields Jigsaw brochure represents the number one marketing opportunity for tourism businesses in the region. It is expected that a new Jigsaw publication will be produced in 2008.
Why the Jigsaw brochures works
Research has shown that the Jigsaw suite of brochures work because they break Victoria down into ‘bite sized’ pieces and emphasise that each piece is unique.
For information on this and other Goldfields Tourism marketing activities or to obtain stocks of the latest Goldfields Jigsaw brochure please contact:
- Kirsty Sutherland
- Executive Officer
- Goldfields Tourism
- Tel: 5472 4486
- Email: goldfieldstourism@gmail.com
For marketing opportunities in your local area contact your local Tourism Organisation:
- Ballarat Tourism
- Town Hall
- Sturt Street
- Ballarat VIC 3350
- T: 03 5320 5735
- Bendigo Tourism
- Cnr Lyttleton Terrace and Mundy Street
- PO Box 733
- Bendigo VIC 3552
- T: 03 5434 6109
- Mount Alexander Shire
- Visitor Services Unit
- Market Building , 44 Mostyn Street
- Castlemaine VIC 3450
- T: 03 5471 1729
- Central Goldfields Shire
- Visitor Information Centre
- Cnr Alma & Nolan Streets
- Maryborough VIC 3465
- T: 03 5460 4511
- Pyrenees Shire
- Economic Development & Tourism Unit
- Lawrence Street
- Beaufort VIC 3373
- T: (03) 5349 1121
- Hepburn Springs Shire
- Tourism Unit
- PO Box 21
- Daylesford VIC 3460
- T: (03) 5348 1339