Find out more about what you'll discover in Victoria's Goldfields - visit the Goldfields Consumer Website or pick up a copy of the ultimate guide!
The Traveller's Guide to the Goldfields
300 pages - superb photographs. Edited by Richard Everist, published by Best Shot. RRP $39.95
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Welcome to the Tourism Industry Website for the Goldfields Region
Goldfields Tourism is the Campaign Committee for the Goldfields Campaign Region. Our primary function is to develop and implement marketing strategies to maximise visitation to the Goldfields region.
This website has been established to provide members of the tourism industry with access to cooperative marketing opportunities, the latest industry news and key reference materials.
For Goldfields visitor information please visit the Goldfields Consumer Website at www.visitgoldfields.com.au
Goldfields Region - Fast Facts
The Goldfields region is Australia's premier gold heritage region offering spectacular historic
cities and towns. Easily accessible from Melbourne, the region entices the visitor with its
grand streetscapes, historic architecture, gardens, art galleries, provincial food and wine,
festivals and world-class attractions.
Within 90 minutes from Melbourne:
Local Government Areas |
Population |
| Greater Bendigo | 96,000 |
| Ballarat | 89,000 |
| Mount Alexander | 17,000 |
| Hepburn | 15,000 |
| Central Goldfields | 13,000 |
| Loddon | 8,400 |
| Pyrenees | 6,500 |
| Total | 244,900 |
Source: Victorian Population Bulletin 2006, Dept. of Sustainability & Environment
Tourism contributed $545 million to the Goldfields economy in 2005 and generated 4,301 direct tourism jobs.
Source: Tourism Victoria - Goldfields Economic Profile 2005.
The Goldfields Brand Marketing Guide
The Goldfields Brand Campaign. launched in 2003/04, is being refreshed and a new campaign is expected to be launched in 2008/09. The new campaign will provide industry with exciting opportunities to buy into prominent and innovative regional marketing initiatives developed by leading advertising and media agencies.
Watch this space for further details.